Featured mStore: World Cup Ringtones

Classical music label, Naxos, has made a big splash in the ringtone market with an awesome collection of World Cup ringtones to get people fired up about the Cup. The company is offering the national anthems of all countries participating in the Cup along with tracks from the Gloria Stadium: 2006 Football Classics album (including Wagner's "Ride Of The Valkyries").

Here are the smart production and promotional tactics that Naxos has executed:

Creative Ringtone Store Interface
Press Release
Myspace Profile
Prominent Homepage Promotion

Naxos: "Soccer fans are super-supportive of their teams and what better way to show off that support than by having their own country's anthem as their new ringtone," said Jim Sturgeon, CEO of Naxos of America. "With our World Cup ringtones, there will be no mistaking their team allegiance when their mobile phone rings."

Xingtone: "Naxos is a very progressive company," said Jonathan Schreiber, president and chief executive officer of Xingtone, Inc. "They're delivering mobile content for the World Cup that is timely and targeted to a passionate user base, which is a good recipe for success."

See how it all fits together? This is a great way to build momentum around niche mobile content. Xingtone always gets excited when a new client gets an mStore online. It's so easy!

Do you have a niche? Do you have an mStore? Build one now (it only takes 15 minutes to launch one, I promise).