Featured mStore Artist: Travis Matte & the Zydeco Kingpins

mStore Success Story: Travis Matte & the Zydeco Kingpins (Cajun/Zydeco)

[ web site :: ringtone store :: Myspace ]
Key Promotional Tactics:
1. link to ringtones in web site navigation
2. prominent link to tones on Myspace page
3. word-of-mouth promotion at gigs

In Travis' words: "I basically promote our ringtones through our website, Myspace, and word of mouth when playing clubs, festivals, etc. In our area and genre of music, we are basically the "Hot band" for the style of music we do in Louisiana. We are also the only band locally that features ringtones to our fans. Cajun/Zydeco is not a huge market like country, rock, etc., but there are musicians that play around the world for a living doing that kind of music!

Xingtone's Comments: We LOVE the fact that Travis is combining real-world and online promotional tactics to generate interest in his band's ringtones. This is the best way to capture the hearts and minds of fans (and to gain more fans). Check out his web site and Myspace page - it's very upbeat and has photos of the band with fans. We get the sense that it's fun to be connected to the band and that translates into respect, trust, and sales of music, ringtones, and other merchandise.

If you have an mStore success story to share and want to be featured here, send email to eric@xingtone.com.